Digital Marketing
Digital Marketing Foundation
Build a complete digital marketing foundation
S
Skill Sakhi InstructorCourse instructor
About this course
Comprehensive training in websites, SEO, social media, Instagram, content marketing, Meta Ads, Google Ads, WhatsApp, email marketing, funnels and analytics.
Course curriculum · 13 modules · 98 lessons · 60 hours
Digital Marketing Fundamentals 5 lessons
Introduction to Digital Marketing
Traditional Marketing vs Digital Marketing
Digital Marketing Channels Overview
Understanding the Customer Journey
Digital Marketing Career Opportunities
Website & Landing Page Basics 5 lessons
Introduction to Websites
Domain and Hosting Basics
Understanding Website Structure
Landing Page Fundamentals
Conversion Optimization Basics
Search Engine Optimization 9 lessons
Introduction to SEO
How Search Engines Work
Keyword Research
Search Intent
On-Page SEO
Technical SEO Basics
Off-Page SEO
Local SEO
Google Search Console Basics
Social Media Marketing 9 lessons
Introduction to Social Media Marketing
Social Media Strategy
Target Audience Research
Content Pillars
Content Calendar Creation
Facebook Marketing
Instagram Marketing
LinkedIn Marketing
Social Media Analytics
Instagram Marketing 10 lessons
Instagram Business Profile Setup
Instagram Profile Optimization
Understanding Instagram Algorithm
Reels Content Strategy
Hook Writing for Reels
Carousel Content Strategy
Instagram Stories Strategy
Hashtag Research
Instagram SEO
Instagram Insights
Content Marketing 8 lessons
Introduction to Content Marketing
Understanding Content Types
Content Strategy Development
Copywriting Fundamentals
Writing Social Media Captions
Blog Content Basics
Video Content Strategy
Creating a Monthly Content Plan
Meta Advertising 14 lessons
Introduction to Meta Ads
Ad Account Setup
Campaign Objectives
Audience Targeting
Custom Audiences
Lookalike Audiences
Lead Generation Campaign
Traffic Campaign
Engagement Campaign
Ad Creative Strategy
Ad Copywriting
Budget and Bidding Basics
Campaign Optimization
Meta Ads Reporting
Google Ads 10 lessons
Introduction to Google Ads
Google Ads Account Setup
Search Campaign Basics
Keyword Match Types
Keyword Planning
Writing Search Ads
Display Advertising Basics
YouTube Ads Basics
Conversion Tracking Basics
Google Ads Optimization
WhatsApp Marketing 9 lessons
Introduction to WhatsApp Business
WhatsApp Business Profile Setup
Product Catalog Setup
Labels and Customer Segmentation
Quick Replies and Automation
Broadcast Marketing Strategy
Lead Follow-Up Strategy
WhatsApp Sales Funnel
Click-to-WhatsApp Ads
Email Marketing 6 lessons
Introduction to Email Marketing
Building an Email List
Writing Effective Subject Lines
Promotional Email Writing
Email Automation Basics
Email Marketing Metrics
Lead Generation & Funnel 6 lessons
Introduction to Lead Generation
Understanding Marketing Funnels
Lead Magnet Creation
Landing Page Strategy
Lead Nurturing
Sales Follow-Up Process
Analytics & Reporting 6 lessons
Introduction to Digital Analytics
GA4 Basics
Understanding Website Traffic
Campaign Performance Metrics
Understanding CTR, CPC, CPM and CPL
Marketing Report Creation
Final Project 1 lesson
Final Assessment
Your instructor
S
Skill Sakhi Instructor
Mentor at Skill Sakhi — practical, career-focused teaching.
Student reviews
No reviews yet — be the first to share your experience.
Log in and complete the course to leave a review.
Frequently asked questions
Are the classes live or recorded?
Courses include on-demand recorded lessons you can access anytime, along with live sessions and mentor support where applicable.
Will I get a certificate?
Yes — you receive a verifiable certificate of completion you can share on LinkedIn and your resume.
How long do I have access?
You get lifetime access to all course content, including any future updates added by the instructor.
Can I get a refund?
Please see our refund policy on the terms page, or contact support about your enrollment.