Digital Marketing
Social Media Marketing
Grow brands using social media
S
Skill Sakhi InstructorCourse instructor
About this course
Learn audience research, platform strategy, content pillars, content calendars, Facebook, Instagram, LinkedIn, engagement and social media analytics.
Course curriculum · 10 modules · 49 lessons · 25 hours
Social Media Marketing Fundamentals 5 lessons
Introduction to Social Media Marketing
Understanding the Scope of Social Media Marketing
Key Terms and Core Concepts
Tools, Materials and Setup
Career, Business and Practical Applications
Audience Research & Buyer Persona 5 lessons
Introduction to Audience Research & Buyer Persona
Understanding the Target Audience
Strategy and Planning
Execution Workflow and Communication
Metrics, Optimization and Best Practices
Platform Strategy 5 lessons
Introduction to Platform Strategy
Key Concepts and Terminology
Tools, Materials and Preparation
Step-by-Step Practical Workflow
Best Practices, Common Mistakes and Troubleshooting
Content Pillars & Content Calendar 5 lessons
Introduction to Content Pillars & Content Calendar
Key Concepts and Terminology
Tools, Materials and Preparation
Step-by-Step Practical Workflow
Best Practices, Common Mistakes and Troubleshooting
Facebook Marketing 5 lessons
Introduction to Facebook Marketing
Understanding the Target Audience
Strategy and Planning
Execution Workflow and Communication
Metrics, Optimization and Best Practices
Instagram Marketing 5 lessons
Introduction to Instagram Marketing
Understanding the Target Audience
Strategy and Planning
Execution Workflow and Communication
Metrics, Optimization and Best Practices
LinkedIn & Professional Platforms 5 lessons
Introduction to LinkedIn & Professional Platforms
Key Concepts and Terminology
Tools, Materials and Preparation
Step-by-Step Practical Workflow
Best Practices, Common Mistakes and Troubleshooting
Community Management & Engagement 5 lessons
Introduction to Community Management & Engagement
Key Concepts and Terminology
Tools, Materials and Preparation
Step-by-Step Practical Workflow
Best Practices, Common Mistakes and Troubleshooting
Social Media Analytics 5 lessons
Introduction to Social Media Analytics
Key Metrics and Data Sources
Data Collection and Evaluation
Interpretation and Decision Making
Reporting, Review and Improvement
Final Social Media Strategy 4 lessons
Planning the Final Social Media Strategy
Practical Execution
Quality Checklist and Self-Review
Presentation, Feedback and Assessment
Your instructor
S
Skill Sakhi Instructor
Mentor at Skill Sakhi — practical, career-focused teaching.
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Frequently asked questions
Are the classes live or recorded?
Courses include on-demand recorded lessons you can access anytime, along with live sessions and mentor support where applicable.
Will I get a certificate?
Yes — you receive a verifiable certificate of completion you can share on LinkedIn and your resume.
How long do I have access?
You get lifetime access to all course content, including any future updates added by the instructor.
Can I get a refund?
Please see our refund policy on the terms page, or contact support about your enrollment.