Digital Marketing
Meta Ads Foundation
Learn Facebook and Instagram advertising
S
Skill Sakhi InstructorCourse instructor
About this course
Understand Business Portfolio setup, ad accounts, campaign objectives, audiences, lead generation, traffic, engagement, creatives, optimization and reporting.
Course curriculum · 10 modules · 42 lessons · 25 hours
Meta Advertising Fundamentals 5 lessons
Introduction to Meta Advertising
Understanding the Scope of Meta Advertising
Key Terms and Core Concepts
Tools, Materials and Setup
Career, Business and Practical Applications
Meta Business Portfolio Setup 1 lesson
Presentation, Feedback and Assessment
Ad Account & Pixel Basics 5 lessons
Introduction to Ad Account & Pixel
Key Concepts and Terminology
Tools, Materials and Preparation
Step-by-Step Practical Workflow
Best Practices, Common Mistakes and Troubleshooting
Campaign Objectives 5 lessons
Introduction to Campaign Objectives
Tools and Use Cases
Prompt or Workflow Design
Hands-On Practical Exercise
Quality Control, Safety and Best Practices
Audience Targeting 5 lessons
Introduction to Audience Targeting
Understanding the Target Audience
Strategy and Planning
Execution Workflow and Communication
Metrics, Optimization and Best Practices
Custom & Lookalike Audiences 5 lessons
Introduction to Custom & Lookalike Audiences
Understanding the Target Audience
Strategy and Planning
Execution Workflow and Communication
Metrics, Optimization and Best Practices
Lead Generation Campaigns 5 lessons
Introduction to Lead Generation Campaigns
Understanding the Target Audience
Strategy and Planning
Execution Workflow and Communication
Metrics, Optimization and Best Practices
Traffic & Engagement Campaigns 5 lessons
Introduction to Traffic & Engagement Campaigns
Tools and Use Cases
Prompt or Workflow Design
Hands-On Practical Exercise
Quality Control, Safety and Best Practices
Creative, Copy & Optimization 5 lessons
Introduction to Creative, Copy & Optimization
Core Design Principles
Tools and Creative Workflow
Hands-On Design Practice
Critique, Refinement and Best Practices
Reporting & Final Campaign Plan 1 lesson
Presentation, Feedback and Assessment
Your instructor
S
Skill Sakhi Instructor
Mentor at Skill Sakhi — practical, career-focused teaching.
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Frequently asked questions
Are the classes live or recorded?
Courses include on-demand recorded lessons you can access anytime, along with live sessions and mentor support where applicable.
Will I get a certificate?
Yes — you receive a verifiable certificate of completion you can share on LinkedIn and your resume.
How long do I have access?
You get lifetime access to all course content, including any future updates added by the instructor.
Can I get a refund?
Please see our refund policy on the terms page, or contact support about your enrollment.